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"This Chart is Lying to You!" — An Introduction to Data Literacy

Learn to question misleading charts by examining data sources, sampling, context and visual choices in this introductory data literacy workshop.

University of Alabama Libraries · Published · 55 min · English · License: CC BY 3.0 · Source: 在 YouTube 觀看

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AI 生成摘要

This data literacy workshop explains how to read numbers and charts in context. It starts with questions about who collected the data, why it was collected and how it is presented, then uses library searches and chart comparisons to put those questions into practice. The examples cover sampling bias, cherry picking, confusion between correlation and causation, and misleading axes or chart types. The goal is informed skepticism rather than rejecting every visualization. Readers can use the linked passages to examine the evidence behind a claim and distinguish the data itself from the argument built around it.

重點

  • [7:52] Ask who gathered the data, for what purpose, and how its context affects interpretation.
  • [28:24] Cherry picking can make a selected subset of data appear to support a broader story.
  • [33:34] Check axes, baselines and intervals before accepting the visual impression of a chart.

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完整概覽

Instructional services librarian Russel Peterson opens this data literacy workshop by outlining its goals: understanding what data is and how it is used rhetorically, commercially, and politically; identifying errors and discrepancies in data representation; engaging with data visualizations with healthy skepticism without treating every visualization as inherently suspect; and communicating interpretations to others. The session explains that data gains meaning from its context—how it is presented, gathered, and who presents it—and draws on definitions from Chantel Risdale and Javier Calzado Prado and Miguel Angel Marzal that frame data literacy as the ability to collect, manage, evaluate, critically assess, and ethically use data. Participants practice keyword searching in the library's statistics database starting from lib.ua.edu, finding studies on COVID-19 vaccine doses administered in the US by manufacturer and on nicotine vaping among high school students, and discuss CDC data showing Pfizer as the clear majority of vaccine doses as of October 17, 2021, followed by Moderna and then J&J at 15 million, along with a 2020 CDC study showing a sharp jump in e-cigarette use among US high school students from 2017 to 2018 followed by a slight dip in 2020. A later segment focuses on how data can be presented in misleading ways, whether intentionally or unintentionally, citing Darrell Huff's 1954 book How to Lie with Statistics and arguing that numbers alone cannot tell a story, make an argument, or persuade, and that ethical use of data requires writers who use words with honesty and understanding plus readers who can interpret data and judge whether its use is appropriate. Examples of misuse include sampling bias, cherry picking, conflating correlation with causation, and misleading visualizations such as truncated y-axes, omitted baselines, inconsistent intervals, broken conventions, and misused pie charts. The closing portion covers choosing appropriate chart types and a hands-on visualization reliability ranking activity comparing a conventional population density map with a misleading Sun donut chart of UK election seats, critiquing a bubble chart of hours spent online by age and gender and a stacked bar of average US household debt that overstates auto loans relative to mortgages, and frames data literacy as the ability to critically assess how and why data is gathered, represented, and presented to support commercial, rhetorical, or political arguments, including checking methodology sections and watching for cherry picking and manipulated axes; the speaker offers to take questions, notes that slides with speaker notes will be emailed to registered participants and a recording will be made available, and invites future viewers to reach out by email or phone.

附時間戳的章節摘要

Workshop Intro: Data Literacy Goals

  • [0:04] Russel Peterson opens the workshop as an introduction to data literacy.
  • [0:14] Peterson is a research instructional services librarian working mostly with the modern languages department and the capstone Center for Student Success.
  • [0:26] His research interests include disinformation, conspiratorial thinking, and cultivating critical thinking skills, especially regarding how data is presented.
  • [1:01] Session goal: participants understand what data is and how it is used for rhetorical, commercial, and political purposes.
  • [1:17] Participants should be able to identify errors and discrepancies in how data is represented.
  • [1:23] Participants should engage with data visualizations with a healthy degree of skepticism, not treating every visualization as inherently suspect.
  • [1:43] They should know when to question how data was gathered, how it is represented, and what narratives or arguments are being constructed.
  • [1:53] Lastly, participants should be able to communicate interpretations of data with peers and others.

How Data Gains Meaning and Authority

  • [2:18] Data is information, quantitative or qualitative, often collected for a specific purpose such as surveys.
  • [2:58] The Pew Research Center gathers qualitative data through phone interviews and focus groups as well as survey responses.
  • [3:17] Data can be raw or cleaned, displayed in tables or charts, or represented as a data visualization such as a heat map.
  • [3:37] Data is given meaning by its context: how it is presented, gathered, and who is responsible for presenting it.
  • [4:12] Data is rendered visually to aid pattern finding and comprehension, and is used to persuade people toward an argument.
  • [4:34] In science data probes a hypothesis, while in business it justifies decision making by conveying numerical authority that is hard to challenge.
  • [5:23] Numbers can be disputed by being skeptical of how data is represented, e.g. a 20% iPad sales rise alongside overall declining sales.
  • [5:45] Data conveys authority rhetorically to win arguments, commercially to sell products, and politically to gain power, such as polls justifying a policy.

Defining Data Literacy

  • [6:37] Data literacy is framed as a skill for greater fluency with data and being able to interpret it.
  • [6:51] Librarians in the field helped define what data literacy is.
  • [6:57] Chantel Risdale defines data literacy as the ability to collect, manage, evaluate and apply data in a critical manner.
  • [7:09] Javier Calzado Prado and Miguel Angel Marzal define data literacy as a component of information literacy that enables individuals to access, interpret, critically assess, manage and ethically use data.
  • [7:20] The workshop will not focus on ways of collecting or using data.
  • [7:24] The workshop will cover how to evaluate data, critically assess it, and access it through some of the Library's databases.
  • [7:44] Data in context involves how data was gathered and how context can be established.

Questions for Assessing Data Context

  • [7:52] Context can be determined by asking sense-making questions.
  • [7:59] Ask who is the entity or organization responsible for gathering the data, since a respected research body like Pew Research Center differs from a partisan or commercially focused source.
  • [8:32] Ask what kind of data was collected and what is being measured, such as quantitative data or how many people responded to a question.
  • [8:50] Consider the collection method, such as telephone interviews, and the implications of landline versus cell phone data.
  • [9:08] Consider where the data was gathered and whether the setting or location affects trustworthiness.
  • [9:24] Consider the exact timeline, since data collected maybe 20 years ago may not still be relevant today.
  • [9:32] Ask why the data was gathered and whether the intentions are stated or inferred, including purposes required by law such as crime data.
  • [10:01] Consider the method and medium of collection, since internet polls can have inherent problems.

Finding Statistics Data by Keyword Search

  • [10:42] Students are asked to find data on their own by going to the statistics database.
  • [10:47] They will look up two particular studies and extract keywords from research questions to apply in a search.
  • [10:59] Example research question: the number of COVID-19 vaccine doses administered in the US by manufacturer.
  • [11:13] Keywords like COVID-19 vaccine and manufacturer can be extracted and applied in a search.
  • [11:19] Second example: how many high school students are using nicotine vaping cartridges, with high school students and nicotine vaping as keywords.
  • [11:34] The presenter will exit the presentation to go to the library's website and show how to get to statistics.
  • [11:51] The activity involves looking up data sets and asking sense-making questions about them.
  • [11:59] Sense-making questions include who is the entity responsible for gathering the data, what the data is, when and where it was gathered, why, for what purpose, and what medium was used.

Finding CDC Vaccine Data on Library Site

  • [12:17] Instructor navigates to the library website lib.ua.edu and clicks the databases icon.
  • [12:24] She filters databases to the "S" section and scrolls down to statistics.
  • [12:49] She checks that everyone has reached the same page before continuing.
  • [13:09] She returns to the slide and allows a few minutes for everyone to look up studies and share conclusions.
  • [15:15] A participant found a study showing the number of vaccine doses administered, with Pfizer the clear majority, followed by Moderna and then J&J at 15 million.
  • [15:57] The study shows vaccine doses administered by manufacturer as of October 17, 2021.
  • [16:40] The data was gathered by the Centers for Disease Control, and the Source Link gives more in-depth information on collection.
  • [16:57] The CDC collected data from vaccine partners including clinics, retail pharmacies, and long term care facilities.
  • [17:12] The data includes disclaimers that fully vaccinated means two doses on two different days or one dose of a single-dose vaccine.
  • [17:43] Because the CDC collects this information for governmental purposes, it is a worthy source to cite for how many vaccines are administered in the United States.

Nicotine Vaping Data Search Among High Schoolers

  • [18:25] The group turns to searching for data on nicotine vaping among high schoolers.
  • [18:38] They ask how and where the study's data was gathered, inviting chat input.
  • [18:55] One participant notes the study appears to come from the CDC.
  • [19:06] They run a statistic search on nicotine vaping cartridges, prevalence by grade.
  • [19:33] The presenter says the study being looked up seems to be from the Pew Research Center, while another found is the latest 2020 study.
  • [19:48] A 2020 study is highlighted and its link is put in the chat.
  • [20:17] Data shows a sharp jump in the percentage of US high school students using e-cigarettes from 2017 to 2018, then a slight dip in 2020.
  • [20:33] The source is the Morbidity and Mortality Weekly Report released at the end of 2020, giving in-depth description of e-cigarette use.
  • [20:54] The CDC report highlights health impacts of e-cigarettes, especially among younger people.

Assessing Data Sources and Meaning

  • [21:13] It is worthwhile to develop skills for figuring out where data comes from.
  • [21:29] Knowing the source lets you properly assess the meaning of the data.
  • [21:35] The source is often not represented in handy charts.
  • [21:41] Statistics may appear as a screenshot of a graph seen online or on Twitter, or be represented in multiple different ways.
  • [21:53] Even if data comes from a certain place, you also have to pay attention to how it is presented.

Spotting Misleading Data Presentation

  • [22:03] The state of being delivered and whether it is used to mislead in a certain way.
  • [22:08] The next section of the presentation covers spotting whether data is presented in a misleading way, intentionally or unintentionally.
  • [22:18] A seminal piece on this topic is cited.
  • [22:26] Darrell Huff, who wrote How to Lie with Statistics in 1954, is quoted.
  • [22:31] Statistical methods and statistical terms are necessary in reporting mass data.

Data Needs Writers and Readers

  • [22:39] Social and economic trends, business conditions, opinion polls and the census rely on writers who use words with honesty and understanding, and on readers who know what the words mean.
  • [22:50] Without such writers and readers, there is only semantic nonsense.
  • [22:57] Numbers by themselves can't tell a story, make an argument, or persuade in a certain way.
  • [23:03] Only writers are able to ethically use data and convey a narrative.
  • [23:11] It also takes readers who can interpret the data, make sense of it, and exercise judgment about whether its use is appropriate or someone is not being forthright.
  • [23:36] The speaker plans to go through examples of how data can be misused and used to mislead, starting with sampling bias.

Sampling Bias and Survey Assumptions

  • [23:54] Sampling is a statistical practice of selecting a small group of individuals or estimates to characterize a population.
  • [24:19] Stronger claims can be made when a sample is more representative of the whole population rather than a small section.
  • [24:31] Sampling bias occurs when members of an intended population are overrepresented or underrepresented, or when data gatherers are compromised.
  • [24:54] The "nine out of 10 dentists recommend" slogan illustrates assumptions about who was surveyed, sample size, respondent credentials, and incentives to lie.
  • [26:56] Sensitive topics like money, drug use, or sex lead people to exaggerate or conceal their behavior.
  • [27:17] An alumni report claiming the average University of Alabama graduate makes over $100,000 per year raises questions about how many and which alumni were surveyed.
  • [27:49] A poll stating 85% of Americans have never consumed an illegal substance is questionable because people are incentivized to lie about illegal activity.

Cherry Picking as Misleading Statistics

  • [28:24] Cherry picking is the practice of using only a small subset of data to sell a certain narrative.
  • [28:34] Apple is cited as a possible example of a company sharing only a subset of data to look good and drive up stock.
  • [29:02] Quarterly product sales figures can ignore years-long trends of declining sales.
  • [29:13] Debates over climate change and crime rates are big victims of cherry picking because rapid year-to-year changes do not account for years or decades-long trends.
  • [29:33] Climate change denialism may show a small subset of climate data suggesting cooling, ignoring decades-long data showing temperature rising at an unsteady rate.
  • [30:14] A San Francisco Chronicle tweet saying car break-ins are up 753% ignores that 2020's pandemic kept people inside, and longer data suggests crime is steadily declining since the 1970s.

Correlation vs. causation in mask data

  • [31:03] Conflating correlation and causation is a common statistical method used to mislead.
  • [31:16] Two things being correlated does not mean one causes the other.
  • [31:28] A graph shows countries without early mask mandates had a huge explosion in cases, while countries that masked up had fewer cases.
  • [31:50] Many other factors could explain this correlated phenomenon.
  • [32:02] South Korea, Japan, and Singapore are all East Asian countries, so particular practices there unrelated to masking may matter.
  • [32:19] The virus may not have been as prevalent in those communities as in European and North American countries.
  • [32:30] Even if masks are very helpful in curbing the spread of coronavirus, other factors could explain the correlation.
  • [32:40] Be skeptical of arguments that one singular issue causes a very complex problem.

Misleading Visualization Practices

  • [33:34] Truncating graphs and omitting the y-axis baseline are practices used to mislead in visualizations.
  • [33:41] Setting the baseline at a high number like 94 million instead of zero can make data appear more exaggerated or dramatic than it actually is.
  • [34:11] A chart claiming over 100 million people receive federal welfare shows an apparent explosion from 2009 to 2011, but with a zero baseline it would be a very marginal change.
  • [34:32] That chart counts anyone residing in a household where at least one person received a program benefit, such as Medicaid or Temporary Assistance for Needy Families.
  • [35:20] A chart with a baseline set close to five feet exaggerates the shortness of women from South Africa and India, making women from Latvia and Australia seem gigantic when the difference is just a couple inches.
  • [36:13] Intervals between x and y axes should be even and consistent; manipulating them exaggerates increases or decreases through labels or illustrated elements.
  • [36:36] A Planned Parenthood chart shows cancer screenings and preventive services going down while abortions go up from 2008 to 2013, but the numbers (2 million to 900,000 versus 300,000) don't appear to be on the same plane.
  • [37:16] A chart on students earning high school diplomas shows a marginal increase from 75% in 2009 to 82% in 2015, but the manipulated y-axis and stacked books make the difference hard to judge.

Breaking Data Visualization Conventions Misleads

  • [38:20] Manipulating or misleading people with data visualizations often means going against standard conventions.
  • [38:33] A common convention is that the y-axis should start at zero at the bottom left for line and bar graphs.
  • [38:44] Charts have become more standardized, so going against conventions can be very confusing at first glance.
  • [39:14] A notorious visualization starts the y-axis around 1000 to argue that firearm murders decreased after the 2005 Stand Your Ground law.
  • [39:32] If the y-axis started at zero, the chart would show firearm murders actually increased after the law was implemented in Florida.
  • [40:03] Population density maps conventionally use darker colors for more densely populated areas, such as California, Illinois, New York, Massachusetts and New Jersey versus Wyoming and Montana.
  • [40:28] Reversing that convention so lightly shaded colors indicate denser population would confuse readers used to the standard.
  • [40:59] Briefly glancing at a visualization on social media like Twitter or Instagram that breaks a convention can easily mislead someone.

Misused Pie Charts and Choosing the Right Visualization

  • [41:21] Pie charts are notoriously misused and can mislead or confuse people.
  • [41:29] Pie charts are supposed to represent parts of a whole.
  • [41:34] The example on the left showing Americans who have tried marijuana (51% today, 43% last year, 34% in 1997) doesn't make sense as a pie chart.
  • [41:49] To gauge how marijuana use may have changed over time, a very different visualization should be used.
  • [42:04] A pie chart should always add up to 100% and show parts of a whole.
  • [42:31] For data comparing two values' differences or similarities, bar charts and dumbbell plots are good choices.
  • [42:50] Heat maps or scatter plots are good for showing connections in data or depicting a correlation or lack thereof.
  • [43:02] For distribution or changes over time, a histogram would be a lot better than a pie chart.

Visualization Reliability Ranking Activity

  • [43:31] Two PDFs will be put in the chat, and participants may choose one PDF over the other.
  • [43:39] Participants will rank visualizations from most reliable to least reliable.
  • [43:51] The ranking should use what participants learned today about how visualizations are represented.
  • [44:00] The activity considers how people may be misusing certain visualizations to convey an argument.
  • [44:52] The speaker does not think they are able to share files in the chat.
  • [45:01] Instead, the speaker will screen share one of the files containing all the visualizations.

Comparing Chart Reliability

  • [46:38] Two visualizations are shown: a population density map and a donut/pie chart of UK Labour vs Tory seats.
  • [47:22] The population density map follows conventions, using red for higher density and yellow/green for lower.
  • [47:45] The Sun's donut chart is misleading: UKIP won no seats yet appears to have at least half of what the Liberal Democrats won.
  • [48:07] The SNP appears to have almost the same area as the Liberal Democrats despite winning more.
  • [48:29] Two other visualizations show types of debt by the average US household and hours spent online by age and gender using a bubble chart.
  • [49:04] The bubble chart is a weird way to distinguish men and women and makes the bubbles hard to discern.
  • [50:11] Bubble charts often demonstrate frequency, but that does not make sense in this context; a bar chart would be more appropriate.
  • [50:47] The stacked bar is probably the best way to capture the debt data, but it is a little misleading because auto loans appear to be three fourths of mortgages even though 28,000 is much less than 176,000.
  • [51:12] Credit cards and auto loans need to be cut in half or shrunk significantly compared to mortgage debt and student loans.

Future Data Literacy and Critical Assessment

  • [52:06] The question asks how the audience will engage with data in the future after seeing examples of data used to mislead.
  • [52:11] Understanding data requires knowing its context: how it is gathered and how it is represented and presented to support a particular argument, whether commercial, rhetorical, or political.
  • [52:28] Being literate with data means being able to critically assess it.
  • [52:35] Critical assessment includes knowing why data is presented in a particular way and for what purpose.
  • [52:51] The speaker hopes viewers take away the ability to properly see data, whether represented through social media or channels like scholarly sources.
  • [53:04] Viewers may look at a methodology section to see how data was really gathered and whether the argument conveyed can be properly trusted.

Q&A and Slide Availability

  • [53:25] The speaker offers to answer any questions from the audience.
  • [53:29] The speaker shares their work cited page and explains how they put the presentation together.
  • [53:46] The speaker says they will pay attention to what information is intended to be conveyed and to cherry picking and manipulation of axes.
  • [54:06] The slides, including the speaker's notes, will be emailed to each registered participant.

Closing Thanks and Contact Info

  • [54:18] A recording of the presentation will be made available.
  • [54:25] The speaker thanks everyone for attending.
  • [54:29] Future viewers of the recording are invited to email the speaker, whose contact information will be shown.
  • [54:40] The speaker can be reached by email at rtpeterson1@ua.edu or by phone.
  • [54:48] The speaker is happy to answer questions through whatever contact method people choose.
  • [54:57] The speaker thanks the audience for listening to the presentation.

[0:01] All right. And can you see the slides right now. Yes, I can. Alright. Excellent. So welcome to this workshop, an introduction to data literacy. And just to introduce myself. My name is Russel Peterson, I am a research instructional Services Librarian. I work mostly with the modern languages department and the capstone Center for Student Success. But I also have research interests in disinformation, conspiratorial thinking, and cultivating critical thinking skills, especially when it comes to how data is presented, both in scholarly sources but also just like the information we interact with every day, like on social media or within other more traditional media spaces. And that is also my contact information if anyone wants to get ahold of me after this presentation, some goals for today's session, I want every participant who is either. Participating now, or watching later, to understand

[1:10] what data is and how it's used for rhetorical, commercial, and political purposes, identifying the errors and discrepancies and how data is represented, as well as being able to engage with data visualizations in multiple contexts with a healthy degree of skepticism, not seeing every single visualization as something to be inherently skeptical about, but to exercise, a healthy degree, to know when it's the appropriate time to say let's actually question, like, how the data was gathered, how it's being represented. And what kind of narrative or arguments are being constructed here.

[1:53] And then lastly, being able to communicate. Interpret interpretations of data with your peers or with anyone else that you interact with on a daily basis when you come across, either data visualization or some other type of representation of data. And so let's first talk about what is data and how it's used for everyday purposes. By defining it. First, I can say the data is information, either in a quantitative or qualitative fashion and it's often collected for a specific purpose, so this could be data that is collected from a survey, and it's trying to gauge, for instance, how many people are using a particular commercial product, say like a makeup brand or.

[2:47] Let's see like a certain technology like the iPhone, or any other type of technology like that so it could be for specific commercial purpose, it could be data that's gathered to kind of glean how people feel about a particular issue, so the Pew Research Center for instance, is gathering data that is both qualitative like people's phone interviews and focus groups, but it's also kind of a gathering, how people might respond in a particular situation if they're answering a survey question. And so that data could be raw or could be cleaned as well, it could be organized in a certain fashion and displayed in a tabular way like through charts in Excel spreadsheet, or it could be represented as like a data visualization and you can see on the right hand side here.

[3:37] It's like a heat map of Eastern Europe. And so data is given meaning by the context of it's situated in, how it is presented or how it is gleaned or gathered, so whoever is gathering that data, is it being represented through a chart or is it being represented through a map, or what have you, that really is what it's giving the data, meaning not just what kind of questions it's asking but how it's kind of situated as well, like who is responsible for presenting this data, and data is rendered visually to aid in pattern finding comprehension, it's definitely used to persuade people as to kind of like to have people agree on a certain argument or to give like a clarity of purpose. And then using data, so in the scientific community

[4:41] data is used to probe a hypothesis. But in other realms, business, like I was saying earlier with technology, data is used to justify decision making by conveying a numerical authority. That's difficult to challenge, so it's like Apple for instance is releasing a set of reports saying that that like, oh, like sales of all of our products have been going up by like 20% in this past quarter.

[5:11] It's hard to kind of like challenge that on its face because numbers by themselves can be an authority that can be hard to dispute unless you know something more. Unless you're more. I would say skeptical about how that data is being represented, like if they're saying, oh, like our sales for the iPad have been going up 20% this past quarter. But then you see like over a set of time that overall sales are declining, and that makes you question, how they're actually presenting that data and how they're conveying that. And so the three main ways that data is used to convey authority is rhetorically. It's used to win an argument of some sort. This is definitely true in the political sphere, or in other spheres commercial, to sell a particular product. But in the political sphere. It's also used to gain power. So if people are like having, are releasing

[6:16] like certain polls to indicate that, like, oh, 75% of Americans are in agreement on this particular issue, or they do not like this particular policy, that is used to kind of justify putting in that pol icy in the first place. And so what is data literacy, like how do we like make sense of this particular skill, that is used to kind of like have a more fluency with data, being able to interpret it.

[6:51] And I've said it to librarians here who helped define what data literacy is in our particular field, and Chantel Risdale says data literacy is the ability to collect, manage, evaluate, and apply data, and a critical manner. While Javier Calzado Prado and Miguel Angel Marzal defined data literacy as the component of information literacy, that enables individuals, this access, interpret critically assess, manage, handle ethically, use data. For today's workshop, we won't be really talking about ways of like collecting or using data, but we'll definitely be talking about how to evaluate data, how to critically assess it, as well as like how can we access it through so me of the databases here at the Library.

[7:44] And so, data in context, how was data gathered, so how can we establish context and give data, meaning for what it is, and ways that we can determine context is by asking some sense making questions. For example, who what is the entity organization responsible for gathering the data, that could be important, if it is like say a well respected research body like the Pew Research Center, or is it like a more partisan source, or is it a more commercially focused source that could lead you to question, like how is this data gathered, should we trust the entity behind it.

[8:32] What's what kind of data has been collected, what is being measured. So is this quantitative data, is this just by the numbers. This is like how many people have responded to a particular question maybe, or is it, like, what's this data gather to like telephone interviews. And what are the implications of, say, data that's gathered through a landline that not many people own anymore versus data that's gathered through cell phone interviews for example, where where's the data being gathered in a particular setting or location, is it relevant if it's just data gathering United States, if its data gathered from two very different places, how does that play into whether the data is trustworthy or not.

[9:24] When when is like the exact timeline for collecting this data, the data was collected maybe 20 years ago. Does that mean that it's still relevant for today. Why, for what purpose was this data gathered. Are these intentions stated are being inferred. So any data that is being gathered, or any particular purpose, whether that is like required by law, maybe if, like crime data for instance has to be gathered by law, how are they gathering that.

[9:56] So you have to kind of consider like the purpose behind that data gathering as well. And then yeah, what was the method for collecting the data and what medium to take place. I think internet polls can have a lot of inherent problems. So it's important to kind of see what manner was was data gathered so that you can properly evaluate okay is this like a source that that properly kind of like assessed all like the unique different challenges that a particular medium presents when you are gathering the in a particular way. And now I'm going to have you. Kind of like, look for data on your own, and we're going to do this by going to the statistics database, and we're going to look up two particular studies, and by doing this, we're just going to extract keywords from like these research questions and apply those keywords

[10:59] in a search and city stuff so what are the number of COVID-19 vaccine doses administering us by manufacturer. We can do that by just extracting keywords like COVID-19 vaccine and manufacture and applying those keywords into cities, and the same for how many high school students are using nicotine vaping cartridges. High school students could be a key word mixed in with nicotine vaping as well. So yeah, I'm going to exit out of this presentation here so that we can go to the library's website and can show you actually how to get to statistics.

[11:42] And I see we have a new person enter Hello, we are just now going to starting this activity of looking up certain data sets, and we're going to ask some sense making questions of. Who is the entity that is responsible for gathering the data. What is the data. When was the gathered. Where was it together why, for what purpose, and what medium was it gathered. So I'm going to show everyone just how to actually get to the city stuff so I'm at the library's website which is lib.ua.edu Now on the homepage here I'm going to click the databases icon. And then I'm going to filter down to the "S" databases. And then scroll down to statistics.

[12:38] All right, here we go. Now, to test. All right, was everyone able to get to where I am right now. Yeah. Yes. Okay, great. See a thumbs up. Excellent. Alright so I'm just going to go back to the slide right here. And all just like allow a few minutes for everyone to kind of like look up these studies and then share your conclusions with us.

[13:57] Thank chat, put down some information about. So I think you did find the study that kind

[15:15] of like outlined. What are the number of vaccine doses administered Pfizer's definitely the clear majority, followed by Madonna and then J&J 15 million. Yeah, so let me go to cities and show you that study. See that scene doses manufacturer. By October 2018 by manufacturer. Okay.

[15:50] All right, so this is the this is the exact study. As of October 17 2021, these are the number of vaccine doses administered by manufacturer. And in terms of like sense making questions. What were you able to like determine about this study and how the data was gathered. So scattered by the CDC right so yeah we can see like from the source. It was gathered by Centers for Disease Control.

[16:45] If you click on their Source Link they even give you like more in depth. Kind of like telling you how they were able to collect this information so they were able to get this data from all their vaccine partners. So that includes clinics retail pharmacies long term care facilities. And let's see happen there even, like, some giving some disclaimers accounts we was fully vaccinated receive two doses on two different days, or a seed one dose of a single dose vaccine happen so this data sources so including posters. And you can customize so it's like since it's the CDC like they're kind of collecting this information for governmental purposes, that

[17:50] is like their charge, that is their mission to kind of like track the health outcomes for every American, especially during the pandemic. It is their job to keep track of this information. So you can kind of like access like based on that, that this is kind of like a worthy source to use when citing about how many vaccines are being administered in the United States. Okay.

[18:25] And then for the. Let's see the nicotine vaping high schoolers up before I do the search. Yeah, I guess like what were people finding about this study. In terms of like how was the data gathered and where it was gathered. Now, feel free to put that in the chat or to speak up. Okay. All right, so this one also looks like it was from the CDC. Yeah.

[19:06] Okay. So do another statistic search nicotine Nicotine vaping cartridges. Okay, so let's say prevalence and nicotine cartridge vaping one students and us by grade. Okay. So you might have found another CDC study. But the one I'm looking up here seems to be from the Pew Research Center. But there was one more although it's the latest study of 2020. Okay, so you found a 2020 study, excellent, to have on, I'll put the link. Okay, so we can also yeah look at that setting nicotine vaping 2020. I put the link in the chat. Okay, great.

[20:09] To share with us high school students. Okay, great. New episodes percentage of us high school students using e cigarettes and we can kind of like see a sharp jump from 2017 to 2018 and then a slight dip in 2020 can go to like the Source Link specifically, and see this is the more ability, more vivid, sorry, morbidity and mortality weekly report that was released at the end of 2020, kind of like giving a more like in depth description about the use of e-cigarettes.

[20:50] And again, that is like the charge of the CDC. Kind of like highlight like what are like the health impacts for a particular product like e-cigarettes, especially among younger people. All right. Excellent. So going back to our presentation here, I think it's worthwhile to kind of develop these skills of trying to figure out like where data is coming from.

[21:29] Just that you can properly assess like, okay, like how, what is the meaning of this data. Where's it coming from? because it can be often not represented in those like very handy charts, have you seen statistics might be like a screenshot of a graph that you see online, on Twitter, or it could be represented in multiple different ways. And so even if data is coming from a certain place. You also have to pay attention to how is the state of being delivered and is it being used to mislead in a certain way.

[22:08] And that goes into the next section of our presentation is being able to spot whether intentionally or unintentionally there is data that's being presented a certain way that it is misleading and the quote kind of like a seminal piece in. In this topic I'm going to quote Darrell Huff who wrote how to live statistics. Back in 1954 statistical methods in statistical terms are necessary and reporting the mass data of social and economic trends business conditions. Opinion polls the census, but without writers who use the words with honesty, understanding and readers who know what they mean. There is so can only be semantic nonsense. So, the numbers by themselves can't really tell you a story that can't really tell you a certain argument or persuade you in a certain way it's only writers who are able to ethically use that data and convey.

[23:11] maybe a certain narrative, or. It also takes readers who may be able to like kind of understand able to interpret that data in order to make sense of it and maybe be exercise their judgment in terms of saying like this is an appropriate use of data or this is ina ppropria te use or some, someone is like not being forthright with how they're kind of conveying information. And so I'm going to kind of go through a couple of different examples of how data can be misused in this way, and how it can be used to mislead.

[23:50] And so the first example would be something called sampling bias. And so this is a statistical practice where someone is trying to essentially it's a way of selecting like a small group of individuals or estimates certain characteristics about a population so there are claims that are being made. When a sample is more stronger claims are made when a sample is more representative of a whole rather than taking like a small section of those individuals, and so that sampling bias occurs when members of an intended population are over represented or under represented it so it also occurs when the people who are gathering the data or compromised in some way. So, for example, like, I think a common example

[24:54] of sampling bias is like a slogan that you see in a lot of, like, dental products like nine out of 10 dentists recommend using Colgate using this certain toothpaste. And there are like certain assumptions that are being made there in that like, Oh, that must mean that like hundreds of our tens of thousands of Dentists have been surveyed on this. And then like all like all these dentist dentist definitely like responded to that survey and they definitely don't have an incentive to lie to everyone if they were doing this on their own volition.

[25:36] But so there's several assumptions that are being made, when you come across a statement like this, so who was being surveyed, what was the sampling size, so it could be the case that only like 50 dentists were surveyed. And so that's definitely not as representative of like the entire dentistry profession, and who are those particular respondents, are they actually dentists, to where they forced to kind of like show their credentials, or were, was it just lik e people that were kind of like found in the straight and saying like, oh, like, You are a Dentist professional. And are there like incentives to lie, were people that were surveyed. Did they, were they, for example, paid to give their opinion, or is this like a particular.

[26:31] Do they. How should I frame this. It doesn't benefit their career in any way to like respond to a survey, maybe if it's from a very prestigious outlet. So that could be some examples of why you might want to think about, are there any incentives for people to not be forthright. And I think this also plays into when people are asked about very sensitive topics, like topics about money, or about drug use or sex. These are topics that people tend to either exaggerate or kind of conceal their behavior or activities.

[27:17] So some examples of sampling bias might be like an old, like an alumni report that says like the average, University of Alabama graduate and makes over $100,000 per year. So it's worth asking like how many like alarms were surveyed, was this only like business students, was this only like engineering students, how many like total Alabama graduates were surveyed. And then another example being like a new poll states at 85% of Americans have never consumed an illegal substance.

[27:55] People are incentivized to lie about those topics because they might not want to admit to doing anything illegal in a survey, they might not trust the survey taker. So it's worth kind of considering like how might the sample that was gathered from a particular survey might be biased in a particular direction. Another method that can be used, another statistical method that people use to maybe mislead others is cherry picking, and so cherry picking is the practice of only using a small subset. of data to kind of sell a certain narrative. So I think I brought up, Apple as example. earlier of maybe a company that is only. They might only want to share a particular subset of data, kind of like make themselves look good and maybe try but drive up market share of of their stock and saying like, like this.

[29:02] This particular quarter, like this technology product like sold like this many units, but it doesn't look at like the years long trends of like that particular product not selling well and actually declining and sales. And so debates over issues like climate change and crime rates are a big victim of cherry picking because rapid changes from year to year, do not account for years or decades on trends.

[29:33] So, a lot of people who engage in like climate change denialism, kind of like show like maybe a small subset of climate data saying like, Oh, it's actually showing that the earth is cooling over time or there's just like so much lik e rapid changes that you can't really say that the earth is like warming. But then it's not taking into account like decades long data that's showing that the amount of the temperature of the Earth is actually rising at and unsteady rate, and it's going above like certain industrial levels. And the same is true for crime data as well.

[30:14] This is a screenshot from the San Francisco, San Francisco Chronicle. They had a tweet on a few months ago saying that car break ins are up, 753%, and that like begs the question of like what what actually happened in. In 2020, there was like a massive like pandemic that caused a lot of people to stay inside. And so that is an accounting for maybe like us like maybe five years of data or 10 years of data that could show that like crime.

[30:47] Could be actually decreasing, there's a lot of data to suggest that crime is still steadily. declining across the years, and especially over the decades since the 1970, is another statistical. I guess method that people use to mislead is to conflate correlation and causation. Just because, I'm sure you both have heard this before, just because something is correlated, or two things are correlated, doesn't mean that one is the cause of the other. So for, even if like a claim, turns out to be true, like in this example. So, just to kind of describe this graph here, it's showing that countries that didn't implement a mask mandate right away, had a huge explosion in cases. Well, that countries that did mask up had fewer cases.

[31:50] This is an example of something that two things that are correlated. There could be a whole bunch of different factors that might explain this correlated phenomenon. A lot of those countries, for example, South Korea, Japan, Singapore, these are all like East Asian countries. Maybe it doesn't document. Maybe particular practices in those countries that don't have to deal with masking. It could be the case that the virus was not as prevalent in those communities where, whereas it was more prevalent in these European and North American countries.

[32:30] There are so many other different factors that could explain that, even if it turns out that mass are very helpful in curbing the spread of coronavirus. It's important to kind of like be kind of aware of that and be kind of skeptical about arguments that say that this like one singular issue is the cause of this very complex problem. So it is worth kind of like questioning, something, even if it turns out that, that kind of thing might be might be true in certain cases, and mass are very helpful, and carbon described but it doesn't account for kind of the multifaceted complexity of why coronavirus cases are rising in some places and not others.

[33:22] And then there are ways that visualizations are used to mislead people, and there are certain practices that are used within visualizations to mislead people. So one example of this is trunk hating graphs and omitting the baseline on the y axis. So, in both of these examples, the baseline is at this very incredibly high number so like in this example, 94 million is like the cutoff point when it really should be zero. And so the effect of that is that it can misrepresent data as more exaggerated or more dramatic than it actually is. And, yeah, so this chart on the right, it says that over 100 million people now receiving federal welfare.

[34:16] And it's kind of like looking at this kind of like explosion of cases over time from 2009 to 2011. But if we had the baseline at zero you could see that that's like a very marginal change compared to the actual numbers. And I think that chart counts anyone receiving federal welfare as anyone residing in a household and, which at least one person received a program benefits that could be Medicare, Medicaid, or, sorry so anything. Here's countenance tested welfare not Social Security or Medicare. Okay, so it could be like anyone in a particular household that's affected so that could be Medicaid or a different federal assistance program like.

[35:06] Temporary Assistance for Needy Families, for example. So anyone who is receiving that benefit. They count everyone in the household as receiving that benefit so that's just something to keep in mind for that particular chart. And the one on the left. There are many problems with this chart, but one is It's kind of exaggerating the, the shortness of women from South Africa, India, because the baseline is set at very close to five feet and so this isn't like equal intervals.

[35:47] So it kind of like makes it seem like people from are women from Latvia and Australia are gigantic compared to women from South Africa and India when it just is just a couple inches, and not like a huge like marginal or significant difference. Another example is just more manipulations of the white access. So intervals between x and y axis should be even consistent, and visualizations that manipulate those intervals, do so by exaggerating, an increase or decrease through the use of like labels or illustrated elements for color. And so, like this example on the left, if y'all can see it is cancer screenings, and preventive services are going down for Planned Parenthood, but abortions are going up from 2008 to 2013.

[36:52] But the issue is that these two numbers should be like completely different. This is like going from like 2 million to 900,000, but for some exam. For some reason the 300,000 abortions or, or like above this number right here, so the numbers don't even seem to be on the same plane there, it's like a manipulation of the white access. Whereas for this example on the right, under President Obama, more students are earning their high school diplomas than ever before. Even though it is like a marginal increase from 75% in 2009. To 82% into 2015.

[37:38] It's kind of like shown that this is like over like half of like this particular number based on the amount of books that are being stacked. And so, like, since the baseline. Since the y axis like being manipulated here. You can't like really see how profound the difference actually is for the number of students with high school diploma.

[38:09] I would say one of the most notorious examples of going against. Kind of like manipulating people or misleading people with data visualizations is going against conventions, going against standard conventions of data visualizations, like the why access should start at the bottom left and should start at zero. That's like a pretty common convention. When it comes to line graphs and bar graphs.

[38:44] And the reason for that is that charts and graphs are have become more standardized and to go against that standardization against those conventions, can be very confusing for people at first glance, and so it's kind of generally agreed upon that you should like start the y-axis at zero at the bottom left so you're not confusing people. And this kind of like notorious visualization starts the y axis I'd like 1000, to convey an argument that after 2005.

[39:23] After the Stand Your Ground law, the number of murders committed using firearms actually decrease. But the problem is, is that if you actually flip this to where it should be zero was actually down here. You could see the number of murders committed using firearms actually increased after that law was implemented in Florida. And so, that's like one example of just like how going against conventions can mislead people, because it's not properly.

[39:55] Starting the y-axis at its proper point. One is, this example right here is actually going with conventions, what population density maps. Usually darker colors are meant to represent that something is more densely populated so the states of California, Illinois and New York Massachusetts, New Jersey are more densely populated than Wyoming and Montana. But if that convention was reversed in some way. If people if, for example you tried to say that the lightly shaded colors indicate more densely populated place.

[40:41] That would confuse readers who are already used to knowing that a place that is lightly shaded should be less densely populated so they might confuse certain places to be more popular than then they should be. And so that that can be pretty important when you see like a visualization like on social media like on Twitter or Instagram, and you're just kind of like briefly glancing on it, you're not really studying it in depth. If it goes against a certain convention that could easily like mislead someone to thinking, a certain idea is true or not. And then, I'm using the wrong chart, I can be a pretty big way of misleading people or at least confusing them, pie charts for example are notoriously misused. They're supposed to represent parts of a whole.

[41:34] So this example on the left doesn't really make sense of Americans who have tried marijuana. 51% say today, 43% say last year, 34% say 1997. Yeah, that just doesn't make any sense because if you're trying to gauge like how maybe marijuana use has changed over time, you would use a very different kind of visualization to display that versus like a pie chart, which should always like, add up to 100%, and it should be kind of like parts of a whole it should be like the show, like how the variable represents, or how it's related to the variable and how it's representing parts of a whole versus certain other types of visualizations. There are data that correspond with certain types of visualization, so it's data that is being used to compare two values, to the differences

[42:40] or similarities, and those values who would use comparison, so like bar charts, dumbbell plots are pretty good for those who are trying to kind of gauge relationships that heat map. For example, you're trying to show, whether it's connections and data or depicting a correlation or lack thereof, of heat maps or scatter plots are good for that distribution visually, visualizations that display frequency or maybe changes over time, histogram would be a lot better for this kind of data right here, this kind of pull showing a change over time compared to a pie chart.

[43:20] Alright so now we are going to rank visualizations. And so, since we have to have you here, I'm going to put two PDFs in the chat. Feel free to maybe choose one PDF over the other, but essentially you'll be ranking visualizations from which visualization is most reliable vs. which ones are the least reliable, and just using what you've kind of like learned today about how visualizations are represented.

[44:00] How people maybe are misusing certain visualizations to convey an argument. You can see just like what visualizations I'd be more reliable versus what might be least reliable. So I'm going to stop. Now what I'm going to do is actually put this in the chat so everyone can see it. Let's see if I can actually share a PDF here.

[44:48] one second here. I think what I'm going to do is, I don't think I'm actually able to share files in the chat. My apologies. So what I'm going to do is gonna do a screen share of one of one of those files that contains all those visualizations that you all can see that file and be able to kind of comment which one is most reliable versus which one is least reliable.

[45:19] So let me go ahead and find that, and then I will share that everyone. What I'm going to use second one. Alright so I'm going to share my screen one more time. Okay.

[46:08] And you all can see this PDF right now. Give me a thumbs up if you can. Awesome. Yeah, great. So, um, let's see these four visualizations right here I'm going to zoom out of it. Okay, let's see.

[46:38] Okay, so we have two visualizations right here one is a population density map, one is kind of a donut or another kind of like pie chart. That is showing how many seats that the Labour Party in the UK one versus how many seats of the Tories one based on your first impressions of these visualizations. How would you characterize their reliability. One seems more reliable than to definitely.

[47:22] It's definitely following the conventions of a population density maps of red is used to indicate that places more as more population density versus colors like yellow and green, and then yes the one from The Sun. I think one thing to kind of like note is that the UKIP party is kind of like, even though it didn't win any seats is shown to like have at least half of what the Liberal Democrats won with that with this chart, and the SNP almost has like the exact same area as the Liberal Democrats, even though they won more.

[48:11] So it is definitely misleading like how this is represented here is even though this party didn't even win anything it's somehow like represented on this donut chart. Yeah, UKIP shouldn't even be showing it's at zero here exactly. All right, and then like these two other visualizations right here. One is showcasing types of debt by the average us household. And then this second chart at the bottom here.

[48:45] It's showing our spent online by age and gender. Let's using a bubble chart. One since more reliable than to hear. Yeah, I would say, yeah, the second one this is like a weird way to kind of like distinguish differences between like men and women by like showing. Yeah, it's hard to kind of like even discern what these different bubbles me even if it's like comparing something to something else.

[49:25] Yeah, so maybe 12 year old men are spending more hour, or spending less hours online than 12 year old women, it can be hard to kind of gauge that at first. Yeah, I think the different size of the circles is that supposed to convey that that those. This is this supposed to indicate that more people are spending time online there yeah it's it's kind of difficult to kind of gauge like how that is even relevant at all.

[50:04] Yeah, the bubble chart is quite unclear. Yeah bubble charts are often used to kind of demonstrate frequency. I think like heat maps for example, show like. If a place is like more densely populated or more people are responding to a particular issue like the bubble like expands it gets bigger. But in this context doesn't really make sense.

[50:37] You would think that like maybe a bar chart would be more appropriate there, whereas this one. Yeah, I would say it's this is probably the best way to capture that data is with comic the stacked bar there. It is like a little bit misleading though, and that auto loans are taken to be like three fourths of mortgages, Even though 28,000 is definitely a lot less than 176,000.

[51:12] And so I think that this chart here needs to be adjusted in terms of like how how much credit cards and auto loans kind of need to be like kind of cut in half, shrunken significantly compared to mortgage debt and I and student loans especially. Alright so we're gonna go back to slides here and just kind of ask some final thoughts about how do you think you will engage with data in the future. Now that you've kind of like seen these examples of how data can be used to mislead, knowing the importance of the context

[52:18] of data, how it's gathered, how it's being represented and presented to give a particular argument, whether that is for commercial rhetorical or political purposes. Yeah, I just, I think being able to be literate with data means being able to critically assess it and being able to know for example. Why data is being presented in a particular way and for what purpose. So I'm hoping after this presentation, you'll have the takeaway of. You can properly.

[52:55] See, data, whether that's, like, it's represented through social media or other channels like in scholarly sources for example and be able to kind of maybe look at the methodology section and see like how did they really gather this data, can we properly trust. The argument that's been conveyed to me. So, yeah, I hope that folks kind of like how that takeaway after viewing this presentation today. But I'd be happy to answer any questions that you have. Let me just share my work cited page right here and just kind of sharing how I put this together today but I'm happy to answer any questions. Okay.

[53:46] In the chat here...I'm going to be careful pay attention to what information is intended to be conveyed also pay attention to things like cherry picking manipulation of axes. Yeah, absolutely. Will the slides be made available? Yes! The slides including my notes on those slides I will email to each of the registered participants And this recording of this presentation will also be made available as well All right! Wonderful! Thank you everyone for attending!

[54:29] And if you're watching this recording later, feel free to email me. I'll put up my contact information so that everyone can see that You can reach me via email at rtpeterson1@ua.edu or contact me via phone as well. I'm happy to answer your questions in whatever way you want to get ahold of me. So, thanks everyone! I really appreciate you reaching out and listening to my presentation today. Thank you!

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[0:01] All right. And can you see the slides right now. Yes, I can. Alright. Excellent. So welcome to this workshop an introduction to data literacy. And just to introduce myself. My name is Russel Peterson, I am a research instructional Services Librarian. I work mostly with the modern languages department and the capstone Center for Student Success. But I also have research interests in disinformation conspiratorial thinking and cultivating critical thinking skills, especially when it comes to how data is presented, both in scholarly sources but also just like the information we interact with every day like on social media or within other more traditional media spaces. And that is also my contact information if anyone wants to get ahold of me after this presentation, some goals for today's session, I want every participant who is either. Participating now, or watching later to understand

[1:10] what data is and how it's used for rhetorical commercial and political purposes, identifying the errors and discrepancies and how data is represented as well as being able to engage with data visualizations in multiple contexts with a healthy degree of skepticism not seeing every single visualization as something to be inherently skeptical about but to exercise, a healthy degree to know when it's the appropriate time to say let's actually question like how the data was gathered how it's being represented. And what kind of narrative or arguments are being constructed here.

[1:53] And then lastly, being able to communicate. Interpret interpretations of data with your peers or with anyone else that you interact with on a daily basis when you come across, either data visualization or some other type of representation of data. And so let's first talk about what is data and how it's used for everyday purposes. By defining it. First, I can say the data is information, either in a quantitative or qualitative fashion and it's often collected for a specific purpose so this could be data that is collected from a survey, and it's trying to gauge, for instance, how many people are using a particular commercial product, say like a makeup brand or.

[2:47] Let's see like a certain technology like the iPhone, or any other type of technology like that so it could be for specific commercial purpose it could be data that's gathered to kind of glean how people feel about a particular issue so the Pew Research Center for instance, is gathering data that is both qualitative like people's phone interviews and focus groups but it's also kind of a gathering, how people might respond in a particular situation if they're answering a survey question. And so that data could be raw or could be cleaned as well it could be organized in a certain fashion and displayed in a tabular way like through charts in Excel spreadsheet or it could be represented as like a data visualization and you can see on the right hand side here.

[3:37] It's like a heat map of Eastern Europe. And so data is given meaning by the context of it's situated in how it is presented or how it is gleaned or gathered so whoever is gathering that data is it being represented through a chart or is it being represented through a map, or what have you, that really is what it's giving the data, meaning not just what kind of questions it's asking but how it's kind of situated as well like who is responsible for presenting this data and data is rendered visually to aid in pattern finding comprehension, it's definitely used to persuade people as to kind of like to have people agree on a certain argument or to give like a clarity of purpose. And then using data so in the scientific community

[4:41] data is used to probe a hypothesis. But in other realms, business, like I was saying earlier with technology data is used to justify decision making by conveying a numerical authority. That's difficult to challenge so it's like Apple for instance is releasing a set of reports saying that that like, oh, like sales of all of our products have been going up by like 20% in this past quarter.

[5:11] It's hard to kind of like challenge that on its face because numbers by themselves can be an authority that can be hard to dispute unless you know something more. Unless you're more. I would say skeptical about how that data is being represented like if they're saying oh like our sales for the iPad have been going up 20% this past quarter. But then you see like over a set of time that overall sales are declining and that makes you question, how they're actually presenting that data and how they're conveying that. And so the three main ways that data is used to convey authority is rhetorically. It's used to win an argument of some sort. This is definitely true in the political sphere, or in other spheres commercial to sell a particular product. But in the political sphere. It's also used to gain power. So if people are like having are releasing

[6:16] like certain polls to indicate that like oh 75% of Americans are in agreement on this particular issue or they do not like this particular policy that is used to kind of justify putting in that pol icy in the first place. And so what is data literacy like how do we like make sense of this particular skill that is used to kind of like have a more fluency with data being able to interpret it.

[6:51] And I've said it to librarians here who helped define what data literacy is in our particular field, and Chantel Risdale says data literacy is the ability to collect manage evaluate and apply data and a critical manner. While Javier Calzado Prado and Miguel Angel Marzal defined data literacy as the component of information literacy, that enables individuals this access interpret critically assess manage handle ethically use data. For today's workshop we won't be really talking about ways of like collecting or using data but we'll definitely be talking about how to evaluate data, how to critically assess it, as well as like how can we access it through so me of the databases here at the Library.

[7:44] And so, data in context, how was data gathered so how can we establish context and give data, meaning for what it is and ways that we can determine context is by asking some sense making questions. For example, who what is the entity organization responsible for gathering the data that could be important, if it is like say a well respected research body like the Pew Research Center, or is it like a more partisan source or is it a more commercially focused source that could lead you to question, like how is this data gathered should we trust the entity behind it.

[8:32] What's what kind of data has been collected what is being measured. So is this quantitative data is this just by the numbers. This is like how many people have responded to a particular question maybe, or is it, like, what's this data gather to like telephone interviews. And what are the implications of, say, data that's gathered through a landline that not many people own anymore versus data that's gathered through cell phone interviews for example, where where's the data being gathered in a particular setting or location, is it relevant if it's just data gathering United States if its data gathered from two very different places, how does that play into whether the data is trustworthy or not.

[9:24] When when is like the exact timeline for collecting this data, the data was collected maybe 20 years ago. Does that mean that it's still relevant for today. Why, for what purpose was this data gathered. Are these intentions stated are being inferred. So any data that is being gathered, or any particular purpose, whether that is like required by law, maybe if, like crime data for instance has to be gathered by law, how are they gathering that.

[9:56] So you have to kind of consider like the purpose behind that data gathering as well. And then yeah, what was the method for collecting the data and what medium to take place. I think internet polls can have a lot of inherent problems. So it's important to kind of see what manner was was data gathered so that you can properly evaluate okay is this like a source that that properly kind of like assessed all like the unique different challenges that a particular medium presents when you are gathering the in a particular way. And now I'm going to have you. Kind of like, look for data on your own, and we're going to do this by going to the statistics database, and we're going to look up two particular studies, and by doing this, we're just going to extract keywords from like these research questions and apply those keywords

[10:59] in a search and city stuff so what are the number of COVID-19 vaccine doses administering us by manufacturer. We can do that by just extracting keywords like COVID-19 vaccine and manufacture and applying those keywords into cities, and the same for how many high school students are using nicotine vaping cartridges. High school students could be a key word mixed in with nicotine vaping as well. So yeah, I'm going to exit out of this presentation here so that we can go to the library's website and can show you actually how to get to statistics.

[11:42] And I see we have a new person enter Hello, we are just now going to starting this activity of looking up certain data sets, and we're going to ask some sense making questions of. Who is the entity that is responsible for gathering the data. What is the data. When was the gathered. Where was it together why, for what purpose, and what medium was it gathered. So I'm going to show everyone just how to actually get to the city stuff so I'm at the library's website which is lib.ua.edu Now on the homepage here I'm going to click the databases icon. And then I'm going to filter down to the "S" databases. And then scroll down to statistics.

[12:38] All right, here we go. Now, to test. All right, was everyone able to get to where I am right now. Yeah. Yes. Okay, great. See a thumbs up. Excellent. Alright so I'm just going to go back to the slide right here. And all just like allow a few minutes for everyone to kind of like look up these studies and then share your conclusions with us.

[13:57] Thank chat, put down some information about. So I think you did find the study that kind

[15:15] of like outlined. What are the number of vaccine doses administered Pfizer's definitely the clear majority, followed by Madonna and then J&J 15 million. Yeah, so let me go to cities and show you that study. See that scene doses manufacturer. By October 2018 by manufacturer. Okay.

[15:50] All right, so this is the this is the exact study. As of October 17 2021, these are the number of vaccine doses administered by manufacturer. And in terms of like sense making questions. What were you able to like determine about this study and how the data was gathered. So scattered by the CDC right so yeah we can see like from the source. It was gathered by Centers for Disease Control.

[16:45] If you click on their Source Link they even give you like more in depth. Kind of like telling you how they were able to collect this information so they were able to get this data from all their vaccine partners. So that includes clinics retail pharmacies long term care facilities. And let's see happen there even, like, some giving some disclaimers accounts we was fully vaccinated receive two doses on two different days, or a seed one dose of a single dose vaccine happen so this data sources so including posters. And you can customize so it's like since it's the CDC like they're kind of collecting this information for governmental purposes, that

[17:50] is like their charge that is their mission to kind of like track the health outcomes for every American, especially during the pandemic. It is their job to keep track of this information. So you can kind of like access like based on that that this is kind of like a worthy source to use when citing about how many vaccines are being administered in the United States. Okay.

[18:25] And then for the. Let's see the nicotine vaping high schoolers up before I do the search. Yeah, I guess like what were people finding about this study. In terms of like how was the data gathered and where it was gathered. Now, feel free to put that in the chat or to speak up. Okay. All right, so this one also looks like it was from the CDC. Yeah.

[19:06] Okay. So do another statistic search nicotine Nicotine vaping cartridges. Okay, so let's say prevalence and nicotine cartridge vaping one students and us by grade. Okay. So you might have found another CDC study. But the one I'm looking up here seems to be from the Pew Research Center. But there was one more although it's the latest study of 2020. Okay, so you found a 2020 study, excellent, to have on, I'll put the link. Okay, so we can also yeah look at that setting nicotine vaping 2020. I put the link in the chat. Okay, great.

[20:09] To share with us high school students. Okay, great. New episodes percentage of us high school students using e cigarettes and we can kind of like see a sharp jump from 2017 to 2018 and then a slight dip in 2020 can go to like the Source Link specifically, and see this is the more ability, more vivid, sorry, morbidity and mortality weekly report that was released at the end of 2020, kind of like giving a more like in depth description about the use of e-cigarettes.

[20:50] And again, that is like the charge of the CDC. Kind of like highlight like what are like the health impacts for a particular product like e-cigarettes, especially among younger people. All right. Excellent. So going back to our presentation here I think it's worthwhile to kind of develop these skills of trying to figure out like where data is coming from.

[21:29] Just that you can properly assess like okay like how, what is the meaning of this data. Where's it coming from because it can be often not represented in those like very handy charts, have you seen statistics might be like a screenshot of a graph that you see online, on Twitter, or it could be represented in multiple different ways. And so even if data is coming from a certain place. You also have to pay attention to how is the state of being delivered and is it being used to mislead in a certain way.

[22:08] And that goes into the next section of our presentation is being able to spot whether intentionally or unintentionally there is data that's being presented a certain way that it is misleading and the quote kind of like a seminal piece in. In this topic I'm going to quote Darrell Huff who wrote how to live statistics. Back in 1954 statistical methods in statistical terms are necessary and reporting the mass data of social and economic trends business conditions. Opinion polls the census, but without writers who use the words with honesty, understanding and readers who know what they mean. There is so can only be semantic nonsense. So, the numbers by themselves can't really tell you a story that can't really tell you a certain argument or persuade you in a certain way it's only writers who are able to ethically use that data and convey.

[23:11] maybe a certain narrative, or. It also takes readers who may be able to like kind of understand able to interpret that data in order to make sense of it and maybe be exercise their judgment in terms of saying like this is an appropriate use of data or this is ina ppropria te use or some, someone is like not being forthright with how they're kind of conveying information. And so I'm going to kind of go through a couple of different examples of how data can be misused in this way, and how it can be used to mislead.

[23:50] And so the first example would be something called sampling bias. And so this is a statistical practice where someone is trying to essentially it's a way of selecting like a small group of individuals or estimates certain characteristics about a population so there are claims that are being made. When a sample is more stronger claims are made when a sample is more representative of a whole rather than taking like a small section of those individuals, and so that sampling bias occurs when members of an intended population are over represented or under represented it so it also occurs when the people who are gathering the data or compromised in some way. So, for example, like, I think a common example

[24:54] of sampling bias is like a slogan that you see in a lot of, like, dental products like nine out of 10 dentists recommend using Colgate using this certain toothpaste. And there are like certain assumptions that are being made there in that like, Oh, that must mean that like hundreds of our tens of thousands of Dentists have been surveyed on this. And then like all like all these dentist dentist definitely like responded to that survey and they definitely don't have an incentive to lie to everyone if they were doing this on their own volition.

[25:36] But so there's several assumptions that are being made, when you come across a statement like this so who was being surveyed what was the sampling size so it could be the case that only like 50 dentists were surveyed. And so that's definitely not as representative of like the entire dentistry profession, and who are those particular respondents are they actually dentists to where they forced to kind of like show their credentials or were, was it just lik e people that were kind of like found in the straight and saying like, oh, like, You are a Dentist professional. And are there like incentives to lie were people that were surveyed. Did they were they, for example, paid to give their opinion, or is this like a particular.

[26:31] Do they. How should I frame this. It doesn't benefit their career in any way to like respond to a survey, maybe if it's from a very prestigious outlet. So that could be some examples of why you might want to think about, are there any incentives for people to not be forthright. And I think this also plays into when people are asked about very sensitive topics like topics about money, or about drug use or sex. These are topics that people tend to either exaggerate or kind of conceal their behavior or activities.

[27:17] So some examples of sampling bias might be like an old, like an alumni report that says like the average, University of Alabama graduate and makes over $100,000 per year. So it's worth asking like how many like alarms were surveyed was this only like business students was this only like engineering students, how many like total Alabama graduates were surveyed. And then another example being like a new poll states at 85% of Americans have never consumed an illegal substance.

[27:55] People are incentivized to lie about those topics because they might not want to admit to doing anything illegal in a survey they might not trust the survey taker. So it's worth kind of considering like how might the sample that was gathered from a particular survey might be biased in a particular direction. Another method that can be used another statistical method that people use to maybe mislead others is cherry picking and so cherry picking is the practice of only using a small subset of data to kind of sell a certain narrative. So I think I brought up, Apple as example earlier of maybe a company that is only. They might only want to share a particular subset of data, kind of like make themselves look good and maybe try but drive up market share of of their stock and saying like, like this.

[29:02] This particular quarter like this technology product like sold like this many units, but it doesn't look at like the years long trends of like that particular product not selling well and actually declining and sales. And so debates over issues like climate change and crime rates are a big victim of cherry picking because rapid changes from year to year, do not account for years or decades on trends.

[29:33] So, a lot of people who engage in like climate change denialism, kind of like show like maybe a small subset of climate data saying like, Oh, it's actually showing that the earth is cooling over time or there's just like so much lik e rapid changes that you can't really say that the earth is like warming. But then it's not taking into account like decades long data that's showing that the amount of the temperature of the Earth is actually rising at and unsteady rate, and it's going above like certain industrial levels. And the same is true for crime data as well.

[30:14] This is a screenshot from the San Francisco, San Francisco Chronicle. They had a tweet on a few months ago saying that car break ins are up, 753%, and that like begs the question of like what what actually happened in. In 2020, there was like a massive like pandemic that caused a lot of people to stay inside. And so that is an accounting for maybe like us like maybe five years of data or 10 years of data that could show that like crime.

[30:47] Could be actually decreasing there's a lot of data to suggest that crime is still steadily declining across the years and especially over the decades since the 1970 is another statistical. I guess method that people use to mislead is to conflate correlation and causation. Just because I'm sure you both have heard this before, just because something is correlated, or two things are correlated doesn't mean that one is the cause of the other. So for, even if like a claim, turns out to be true like in this example. So, just to kind of describe this graph here, it's showing that countries that didn't implement a mask mandate right away, had a huge explosion in cases. Well, that countries that did mask up had fewer cases.

[31:50] This is an example of something that two things that are correlated. There could be a whole bunch of different factors that might explain this correlated phenomenon. A lot of those countries, for example, South Korea, Japan, Singapore, these are all like East Asian countries. Maybe it doesn't document. Maybe particular practices in those countries that don't have to deal with masking. It could be the case that the virus was not as prevalent in those communities where, whereas it was more prevalent in these European and North American countries.

[32:30] There are so many other different factors that could explain that, even if it turns out that mass are very helpful in curbing the spread of coronavirus. It's important to kind of like be kind of aware of that and be kind of skeptical about arguments that say that this like one singular issue is the cause of this very complex problem. So it is worth kind of like questioning, something, even if it turns out that, that kind of thing might be might be true in certain cases and mass are very helpful and carbon described but it doesn't account for kind of the multifaceted complexity of why coronavirus cases are rising in some places and not others.

[33:22] And then there are ways that visualizations are used to mislead people, and there are certain practices that are used within visualizations to mislead people. So one example of this is trunk hating graphs and omitting the baseline on the y axis. So, in both of these examples, the baseline is at this very incredibly high number so like in this example, 94 million is like the cutoff point when it really should be zero. And so the effect of that is that it can misrepresent data as more exaggerated or more dramatic than it actually is. And, yeah, so this chart on the right, it says that over 100 million people now receiving federal welfare.

[34:16] And it's kind of like looking at this kind of like explosion of cases over time from 2009 to 2011. But if we had the baseline at zero you could see that that's like a very marginal change compared to the actual numbers. And I think that chart counts anyone receiving federal welfare as anyone residing in a household and, which at least one person received a program benefits that could be Medicare, Medicaid, or, sorry so anything. Here's countenance tested welfare not Social Security or Medicare. Okay, so it could be like anyone in a particular household that's affected so that could be Medicaid or a different federal assistance program like.

[35:06] Temporary Assistance for Needy Families, for example. So anyone who is receiving that benefit. They count everyone in the household as receiving that benefit so that's just something to keep in mind for that particular chart. And the one on the left. There are many problems with this chart, but one is It's kind of exaggerating the, the shortness of women from South Africa, India, because the baseline is set at very close to five feet and so this isn't like equal intervals.

[35:47] So it kind of like makes it seem like people from are women from Latvia and Australia are gigantic compared to women from South Africa and India when it just is just a couple inches, and not like a huge like marginal or significant difference. Another example is just more manipulations of the white access. So intervals between x and y axis should be even consistent and visualizations that manipulate those intervals, do so by exaggerating, an increase or decrease through the use of like labels or illustrated elements for color. And so, like this example on the left, if y'all can see it is cancer screenings, and preventive services are going down for Planned Parenthood but abortions are going up from 2008 to 2013.

[36:52] But the issue is that these two numbers should be like completely different. This is like going from like 2 million to 900,000, but for some exam. For some reason the 300,000 abortions or, or like above this number right here so the numbers don't even seem to be on the same plane there it's like a manipulation of the white access. Whereas for this example on the right under President Obama more students are earning their high school diplomas than ever before. Even though it is like a marginal increase from 75% in 2009. To 82% into 2015.

[37:38] It's kind of like shown that this is like over like half of like this particular number based on the amount of books that are being stacked. And so, like, since the baseline. Since the y axis like being manipulated here. You can't like really see how profound the difference actually is for the number of students with high school diploma.

[38:09] I would say one of the most notorious examples of going against. Kind of like manipulating people or misleading people with data visualizations is going against conventions going against standard conventions of data visualizations like the why access should start at the bottom left and should start at zero. That's like a pretty common convention. When it comes to line graphs and bar graphs.

[38:44] And the reason for that is that charts and graphs are have become more standardized and to go against that standardization against those conventions, can be very confusing for people at first glance, and so it's kind of generally agreed upon that you should like start the y-axis at zero at the bottom left so you're not confusing people. And this kind of like notorious visualization starts the y axis I'd like 1000, to convey an argument that after 2005.

[39:23] After the Stand Your Ground law, the number of murders committed using firearms actually decrease. But the problem is, is that if you actually flip this to where it should be zero was actually down here. You could see the number of murders committed using firearms actually increased after that law was implemented in Florida. And so, that's like one example of just like how going against conventions can mislead people, because it's not properly.

[39:55] Starting the y-axis at its proper point. One is, this example right here is actually going with conventions, what population density maps. Usually darker colors are meant to represent that something is more densely populated so the states of California, Illinois and New York Massachusetts, New Jersey are more densely populated than Wyoming and Montana. But if that convention was reversed in some way. If people if, for example you tried to say that the lightly shaded colors indicate more densely populated place.

[40:41] That would confuse readers who are already used to knowing that a place that is lightly shaded should be less densely populated so they might confuse certain places to be more popular than then they should be. And so that that can be pretty important when you see like a visualization like on social media like on Twitter or Instagram, and you're just kind of like briefly glancing on it, you're not really studying it in depth. If it goes against a certain convention that could easily like mislead someone to thinking, a certain idea is true or not. And then, I'm using the wrong chart, I can be a pretty big way of misleading people or at least confusing them pie charts for example are notoriously misused. They're supposed to represent parts of a whole.

[41:34] So this example on the left doesn't really make sense of Americans who have tried marijuana 51% say today 43% say last year 34% say 1997. Yeah, that just doesn't make any sense because if you're trying to gauge like how maybe marijuana use has changed over time you would use a very different kind of visualization to display that versus like a pie chart which should always like, add up to 100% and it should be kind of like parts of a whole it should be like the show like how the variable represents, or how it's related to the variable and how it's representing parts of a whole versus certain other types of visualizations. There are data that correspond with certain types of visualization so it's data that is being used to compare two values to the differences

[42:40] or similarities and those values who would use comparison so like bar charts dumbbell plots are pretty good for those who are trying to kind of gauge relationships that heat map. For example, you're trying to show, whether it's connections and data or depicting a correlation or lack thereof of heat maps or scatter plots are good for that distribution visually visualizations that display frequency or maybe changes over time, histogram would be a lot better for this kind of data right here this kind of pull showing a change over time compared to a pie chart.

[43:20] Alright so now we are going to rank visualizations. And so, since we have to have you here I'm going to put two PDFs in the chat. Feel free to maybe choose one PDF over the other, but essentially you'll be ranking visualizations from which visualization is most reliable vs. which ones are the least reliable, and just using what you've kind of like learned today about how visualizations are represented.

[44:00] How people maybe are misusing certain visualizations to convey an argument. You can see just like what visualizations I'd be more reliable versus what might be least reliable. So I'm going to stop. Now what I'm going to do is actually put this in the chat so everyone can see it. Let's see if I can actually share a PDF here.

[44:48] one second here. I think what I'm going to do is, I don't think I'm actually able to share files in the chat. My apologies. So what I'm going to do is gonna do a screen share of one of one of those files that contains all those visualizations that you all can see that file and be able to kind of comment which one is most reliable versus which one is least reliable.

[45:19] So let me go ahead and find that, and then I will share that everyone. What I'm going to use second one. Alright so I'm going to share my screen one more time. Okay.

[46:08] And you all can see this PDF right now. Give me a thumbs up if you can. Awesome. Yeah, great. So, um, let's see these four visualizations right here I'm going to zoom out of it. Okay, let's see.

[46:38] Okay, so we have two visualizations right here one is a population density map, one is kind of a donut or another kind of like pie chart. That is showing how many seats that the Labour Party in the UK one versus how many seats of the Tories one based on your first impressions of these visualizations. How would you characterize their reliability. One seems more reliable than to definitely.

[47:22] It's definitely following the conventions of a population density maps of red is used to indicate that places more as more population density versus colors like yellow and green, and then yes the one from The Sun. I think one thing to kind of like note is that the UKIP party is kind of like, even though it didn't win any seats is shown to like have at least half of what the Liberal Democrats won with that with this chart, and the SNP almost has like the exact same area as the Liberal Democrats, even though they won more.

[48:11] So it is definitely misleading like how this is represented here is even though this party didn't even win anything it's somehow like represented on this donut chart. Yeah, UKIP shouldn't even be showing it's at zero here exactly. All right, and then like these two other visualizations right here. One is showcasing types of debt by the average us household. And then this second chart at the bottom here.

[48:45] It's showing our spent online by age and gender. Let's using a bubble chart. One since more reliable than to hear. Yeah, I would say, yeah, the second one this is like a weird way to kind of like distinguish differences between like men and women by like showing. Yeah, it's hard to kind of like even discern what these different bubbles me even if it's like comparing something to something else.

[49:25] Yeah, so maybe 12 year old men are spending more hour, or spending less hours online than 12 year old women, it can be hard to kind of gauge that at first. Yeah, I think the different size of the circles is that supposed to convey that that those. This is this supposed to indicate that more people are spending time online there yeah it's it's kind of difficult to kind of gauge like how that is even relevant at all.

[50:04] Yeah, the bubble chart is quite unclear. Yeah bubble charts are often used to kind of demonstrate frequency. I think like heat maps for example, show like. If a place is like more densely populated or more people are responding to a particular issue like the bubble like expands it gets bigger. But in this context doesn't really make sense.

[50:37] You would think that like maybe a bar chart would be more appropriate there, whereas this one. Yeah, I would say it's this is probably the best way to capture that data is with comic the stacked bar there. It is like a little bit misleading though and that auto loans are taken to be like three fourths of mortgages Even though 28,000 is definitely a lot less than 176,000.

[51:12] And so I think that this chart here needs to be adjusted in terms of like how how much credit cards and auto loans kind of need to be like kind of cut in half shrunken significantly compared to mortgage debt and I and student loans especially. Alright so we're gonna go back to slides here and just kind of ask some final thoughts about how do you think you will engage with data in the future. Now that you've kind of like seen these examples of how data can be used to mislead knowing the importance of the context

[52:18] of data how it's gathered, how it's being represented and presented to give a particular argument whether that is for commercial rhetorical or political purposes. Yeah, I just, I think being able to be literate with data means being able to critically assess it and being able to know for example. Why data is being presented in a particular way and for what purpose. So I'm hoping after this presentation, you'll have the takeaway of. You can properly.

[52:55] See, data, whether that's, like, it's represented through social media or other channels like in scholarly sources for example and be able to kind of maybe look at the methodology section and see like how did they really gather this data can we properly trust. The argument that's been conveyed to me. So, yeah, I hope that folks kind of like how that takeaway after viewing this presentation today. But I'd be happy to answer any questions that you have. Let me just share my work cited page right here and just kind of sharing how I put this together today but I'm happy to answer any questions. Okay.

[53:46] In the chat here...I'm going to be careful pay attention to what information is intended to be conveyed also pay attention to things like cherry picking manipulation of axes. Yeah, absolutely. Will the slides be made available? Yes! The slides including my notes on those slides I will email to each of the registered participants And this recording of this presentation will also be made available as well All right! Wonderful! Thank you everyone for attending!

[54:29] And if you're watching this recording later, feel free to email me. I'll put up my contact information so that everyone can see that You can reach me via email at rtpeterson1@ua.edu or contact me via phone as well. I'm happy to answer your questions in whatever way you want to get ahold of me. So, thanks everyone! I really appreciate you reaching out and listening to my presentation today. Thank you!

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